Another big push is expected for the Irish whiskey around McGregor's trilogy fight with Dustin Poirier at UFC 264 on July 10 in Las Vegas.Īustin said McGregor wants Proper No.
Twelve is marketed or its brand identity, with McGregor still leading the way. Keyes and Austin told Shanken News Daily that the new deal won't affect how Proper No.
"I'm only warming up the barrels here! What I have in store for you all will not only take Proper Twelve to the absolute pinnacle of Irish whiskey, but of all spirits!" "Proper Twelve is my baby for life!" McGregor said in a statement to his website, The Mac Life. Mike Keyes, Proximo's CEO, told Shanken News Daily that McGregor, Attar and Austin will retain an interest in the brand and maintain active roles. Proximo's new stake in the brand was not disclosed, nor was the length of the agreement. Twelve was founded in 2018 and has been promoted vigorously by McGregor, the most popular star in UFC history. The $600 million will go to brand co-founders McGregor, his agent Audie Attar of Paradigm Sports Management and their partner Ken Austin, who told the publication that the sum includes the $250 million the team already earned in the brand's first two years in business with Proximo. Proximo previously held a 49% stake in the company. Twelve Irish whiskey in a deal worth up to $600 million, both sides told spirits trade publication Shanken News Daily on Tuesday. Proximo Spirits, a company that owns Jose Cuervo and other alcohol brands, has acquired a majority stake in Proper No. Twelve to Proximo Spirits for $600MĬonor McGregor is no longer the majority owner of the whiskey brand he founded, but the UFC star has added to his growing fortune.
#Conor mcgregor proper 12 upgrade#
You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browserĬonor McGregor sells majority of whiskey brand Proper No.
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